Creative Systems.
Built for Scale.

Content Leadership, End to End

I've run editorial organizations at four magazines and two venture-backed platforms, and the job is always the same underneath: figure out what an audience actually wants, then build the team, systems, and cadence to deliver it at scale.

At Men's Health, I took the brand from 12M to 25M+ monthly uniques, growth north of 50 percent year-over-year. At Sports Illustrated, I doubled the digital audience from 15M to 30M and launched its first live daily sports talk show. At Entertainment Weekly and Sunset, the job looked different: reposition legacy brands at real inflection points, rebuild the newsroom and its systems, and find new formats and channels without losing what made each title distinct. That kind of step change comes from the fundamentals: sharp storytelling, brand clarity, platform-native content, relentless audience acquisition.

Brand leadership doesn't stop at editorial. At Tonal, I helped architect the athlete-partnership strategy end-to-end: which athletes we brought on, how their stories were told, how we built the social ecosystems around them. That included leading content and social strategy for LeBron James' integration and Michelle Wie West's partnership.