Authority. Credibility.
Impact.

Brand Authority, Built on Evidence

I've spent two decades building brand authority at every altitude: repositioning century-old media brands for new eras, and building a research-backed platform from scratch inside a venture-backed startup. The instinct is the same regardless of the vehicle: substance first, communications strategy built second to make that substance legible and trustworthy to the people who need to believe it.

At Entertainment Weekly, I rebuilt the brand's identity at a genuine inflection point for the entertainment media business. At Men's Health, I forged a new visual and emotional identity for the brand during a complicated era for conversations about masculinity, backed by partnerships with Facebook, Fitbit, and Apple. At Sunset, I took a 120-year-old regional institution into live events and multi-platform relevance, building partnership programs with Sonos and Yeti along the way.

At Tonal, that same instinct built something from scratch: the Tonal Strength Institute, a thought-leadership platform that gave the company a more authoritative voice in strength, health, behavior change, and applied science. It grew into the State of Strength annual report, an expert advisory board, a research-grant strategy, and live convenings connecting scientific credibility with commercial impact.

That instinct started in a research lab at the University of Chicago, long before it ran through newsrooms and boardrooms. I've spent my career at the intersection of content, brand, and executive thought leadership, translating complex, technical subjects into narratives that build trust and drive action.